Market Insights
Explore beauty market trends, consumer preferences and emerging product opportunities to help shape your next cosmetic product.
Market & Regulatory
Market & Regulatory Insights
Market Intelligence, Product Opportunities & Regulatory Insights for Beauty Brands
Stay informed about beauty market trends, consumer needs, product opportunities and regulatory developments. Explore insights that can help beauty brands make more informed decisions when developing and manufacturing cosmetics for global markets.
Our Insights
Explore Our Market & Regulatory Insights
Connect market intelligence with product planning and regulatory considerations before moving into development.
Regulatory Insights
Understand key regulatory considerations for cosmetics and selected OTC products across major international markets.
Understanding the Market
Understanding the Market Before Developing the Product
Successful product development starts with understanding the market. LONGWAY provides market-focused insights covering consumer needs, product formats, ingredients, categories and emerging opportunities.
01
Consumer Trends
Understand What Consumers Are Looking For
Consumer NeedsBeauty PreferencesUsage HabitsProduct Experience
02
Product Trends
Identify Emerging Product Directions
Product FormatsTexturesIngredientsPackaging
03
Market Opportunities
Turn Market Trends Into Product Ideas
Category OpportunitiesMarket SegmentsProduct PositioningEmerging Categories
04
Regulatory Trends
Understand Requirements Before Development
Market RequirementsProduct CategoriesLabelingDocumentation
View Regulatory Insights →Featured Market Insights
Featured Market Insights
Explore selected insights into beauty categories, consumer trends and product development opportunities.
U.S. MARKET · SUN CARE
U.S. Sunscreen Market & SPF Product Trends
Explore product formats, consumer needs and development considerations for the U.S. sunscreen market.
Read Insight →
SKINCARE · PRODUCT TRENDS
Emerging Skincare Product Trends
Discover ingredients, texture and targeted care directions shaping new skincare concepts.
Read Insight →
AEROSOL BEAUTY · PRODUCT FORMAT
The Evolution of Aerosol Beauty Products
Explore spray formats, fine mist and convenience-led product innovation.
Read Insight →Key Beauty Trends
Key Beauty Trends
Explore four broad areas shaping product concepts and consumer experiences across beauty and personal care.
01 / SUN CARE
Sun Care
SPFDaily ProtectionConvenient FormatsLightweight Textures
02 / SKINCARE
Skincare
Active IngredientsTargeted CareTexture InnovationSkin Feel
03 / AEROSOL BEAUTY
Aerosol Beauty
Spray FormatsFine MistConvenienceSensory Experience
04 / PERSONALIZED BEAUTY
Personalized Beauty
Targeted NeedsSkin TypesProduct PositioningCustomization
U.S. Beauty Market Focus
U.S. Beauty Market Focus
The U.S. beauty market presents opportunities across skincare, sun care, hair care, body care and aerosol beauty products. Understanding product categories, consumer expectations and applicable regulatory requirements can help brands make more informed development decisions.
01
Sunscreen
SPF formats and sun care product opportunities.
Explore Category → 02OTC Beauty
Selected OTC categories and development considerations.
Explore Category → 03Skincare
Ingredients, texture and targeted care concepts.
Explore Category → 04Hair Care
Styling, treatment and scalp care.
Explore Category → 05Body Care
Body wash, lotion, body mist and functional spray.
Explore Category → 06Aerosol
Spray formats, fine mist and functional applications.
Explore Category →Market to Product
From Market Trend to Product Opportunity
A sample pathway showing how a consumer trend can become a product brief and move toward OEM/ODM development.
01Market Trend
02Consumer Need
03Product Opportunity
04Formulation
05LONGWAY OEM / ODM
Example
Daily Sun Protection
Consumer Needs
LightweightEasy ApplicationConvenientNon-GreasyProduct Opportunity
SPF 50 SpraySPF 50 StickSPF 50 LotionSPF 50 MousseProduct Development
TextureIngredientsPerformancePackagingLONGWAY OEM / ODM
Formulation DevelopmentManufacturing & FillingQuality ControlBy Category
Explore Market & Regulatory Insights by Category
Explore product categories that connect market opportunities with potential product development directions.
Category 01
Sunscreen
SPF · Sun Protection · Product Formats
Explore Products → Category 02Skincare
Ingredients · Texture · Product Trends
Explore Products → Category 03Aerosol Beauty
Spray · Fine Mist · Product Innovation
Explore Products → Category 04Hair Care
Hair Styling · Hair Treatment · Scalp Care
Explore Products → Category 05Body Care
Body Care · Body Wash · Body Mist
Explore Products → Category 06U.S. OTC
Sunscreen · Acne · Dandruff · Antiperspirant
Explore Products →Regulatory Insights
Regulatory Insights
Regulatory requirements vary by market, product category, formulation, intended use and product claims. Explore key regulatory considerations for beauty product development.
U.S. Cosmetics
Cosmetic product requirements, labeling and documentation.
U.S. OTC
Selected OTC product categories and development considerations.
Sunscreen
U.S. sunscreen product requirements and formulation considerations.
Labeling & Documentation
Product information, labeling and supporting documentation.
From Insight to Development
From Market Insight to Product Development
Have you identified a market opportunity but are not sure how to turn it into a finished product? LONGWAY supports beauty brands with product development, custom formulation, packaging, manufacturing and quality control.
Turn Market Insights Into Your Next Product
Tell us about your target market, product concept and development requirements. Our team can help you explore suitable OEM and ODM solutions.