U.S. Sunscreen Market & SPF Product Trends

U.S. sunscreen consumers continue to move toward formats that are convenient, lightweight and easy to reapply. Spray, stick, lotion and mousse formats each answer a different part of that demand, and format choice increasingly shapes how brands position SPF products in a crowded shelf.

For private label programs, the practical questions are formulation, texture and packaging compatibility. A sunscreen concept that performs well in a lotion may behave differently as a spray or a mousse, so format selection should be evaluated early alongside the product claim set.